Hello

Josh Principe is a design lead & strategist currently focusing on ambient computing at Google.

My Story-

I am a multi-disciplinary designer and the former co-founder of Onyx, a design studio & accelerator based in LA. I’ve worked directly with brands from Silicon Valley to New York City. My clients include tech giants like Google and Belkin, but also early-stage startups like HomeLight and Foria. I live to create impactful products and experiences. Warm relationships and sharp collaboration keep me going.

Product Design
Design Leadership
Branding
Experience Design
Startup Consultation
Creative Direction
UI/Visual Design
Strategy
2018
2017
2016

Things I've done lately.

Stardust

Share reactions and discover amazing new movies and TV shows. Available for iOS and Android.

Onyx

I am the former co-founder of Onyx, a design studio based in Los Angeles, CA.

Livestrong

Livestrong.com is an award-winning website that offers tips and guidance on living a simple, healthy life.

Research at Google

Research at Google tackles the most challenging problems in Computer Science and related fields.

DailyKarma

Cause Funds let you donate to charities and causes that you care about the most.

Foria

Foria is a cannabis-based wellness product.

Thought

Endings & Beginnings: Dissolving My Agency.

Read it on Medium

Thought

Designers Paradox: Emotion vs Stoicism

Read it on Medium

Lilspace

Lilspace allows users to focus on the things that matter to them the most.

There's more where that came from. Contact Me.

Clients

Find me

Josh Principe
josh@principe.la
+1 805.304.4439

Hire me