A Complete Overhaul
Refreshing the livestrong.com website meant re-approaching the utilization of typography, imagery, and color. By enhancing the size of the content grid, and simplifying the visual style, content was elevated and given a much more modern aesthetic.
Since advertising is a key component of Livestrong.com’s model, the design language and foundation had to be flexible enough to work with various sponsors and partners. With a solid design system in place, it became easy to conceptualize new ideas on the fly.
Livestrong’s sub-brands would now be able to follow the new aesthetic and target a younger, millennial audience. Brand strategy can work together with content to create a new place for the modern, health-conscious individual.