Completely self funded, we built our team from scratch. My day-to-day roles included everything from design leadership and project strategy to building and maintaining client relationships. In our first year we grew from 3 to 6 people. By our second year, we had secured an ongoing relationship with Google, and became a member of their preferred agency roster. At this point, we were a well-oiled machine, working with our clients from idea inception to prototype and launch.
Living in LA
During our lifespan as an agency we were also engaged in an ongoing relationship with Participant Media and their affiliated companies, TakePart and Pivot. This helped expand our reach into the entertainment sector, and there we helped bring design thinking into outside initiatives related to entertainment and Social Causes
Helping Startups Succeed
The other part of our business was geared towards helping early-stage startups. Due to my personal experience working with Startups and having an understanding of business objectives and market research, we could position startups to build rapidly, raise awareness and funding, and ultimately launch to their success. Money Stat here.
Eventually, we would create a new program to help early stage startups rapidly validate and prototype their ideas in a week long workshop, called Blueprint. This proved highly valuable to our clients.
Creating a Culture
The most engaging lessons learned from running a studio was the human component of managing a team, having a vision, and leading, This is by far the most memorable piece of the experience, and arguably the most valuable. After Onyx ended (You can see why here), I’m happy to say each member of our team carried forward to share the wisdom we all learned