BACK

2016

Research at Google tackles the biggest challenges.

Story

Research at Google tackles the most challenging problems in Computer Science and related fields. I led a design initiative to rebrand and redesign the web-driven experience of Research at Google.

Branding
UX Design
Visual Design

Rebranding Research

The first step in our process was to refine and refresh the existing logo mark for Research at Google. After an in-depth exploration of geometrical concepts, we were ultimately able to reach consensus on a mark that felt fresh and modern.

Architecture & Wireframes

The Research website is a giant hub for collected articles, essays, and whitepapers around Computer Science and Machine Intelligence. Our initial strategy was to organize and structure the content to be easily searchable and browsable.

Defining a Visual Style

By utilizing the Google Material design language, we created a visual foundation for the Research website that could be used across the platform. A visual system and UI kit was created for utility and consistency.

Making Information Approachable

Since the website was informationally dense, we wanted to ensure that the journey felt enjoyable and visually impactful throughout. I developed custom illustrations and utilized gradients to bring visual separation and recognizability.

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2018

Foria is a cannabis-based wellness product.

Story

Foria produces high-end pleasure and wellness products with extracted oils and cannabis. We are launching a new website, and a new suite of wellness products— CBD tinctures mixed with essential oils for the purpose of focus, anxiety relief, and pain relief.

Creative Direction
Product Strategy
Visual Design
Package Design

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2018

Focus on the things that matter most.

Story

The core mission of Lilspace is to allow people to create responsible limitations for technology in their lives. I was approached to bring strategy as well as a design to create a mobile experience that would allow people to focus on things that matter to them the most.

Strategy
Product Design
Branding

Focus on what matters.

We built a platform where users can generate or select an activity they want to focus on. During that time, their phones are  ‘unplugged’, allowing them to be in the present moment without distraction.

Tracking Screen Time

Since excessive phone use was a problem that we wanted to tackle, we designed the profile to allow users to keep track of their progress and see which activities were engaging them the most.

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2018

Simple Healthy Living with Livestrong

Story

Livestrong.com provides the blueprint for simple, healthy living. With an audience of 32 million unique visitors monthly in the U.S., and a network of experts and elite influencers in wellness, fitness and food, Livestrong.com is the premier destination and action-oriented community for people who want to become their best selves – physically, mentally and emotionally.

Consultation
Design Direction
Creative Direction
UX Design
Branding

A Complete Overhaul

Refreshing the livestrong.com website meant re-approaching the utilization of typography, imagery, and color. By enhancing the size of the content grid, and simplifying the visual style, content was elevated and given a much more modern aesthetic.

Sales-driven

Since advertising is a key component of Livestrong.com’s model, the design language and foundation had to be flexible enough to work with various sponsors and partners. With a solid design system in place, it became easy to conceptualize new ideas on the fly.

Building Sub-brands

Livestrong’s sub-brands would now be able to follow the new aesthetic and target a younger, millennial audience. Brand strategy can work together with content to create a new place for the modern, health-conscious individual.

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2017

With DailyKarma, Giving Has Never Been Easier.

Story

The objective with DailyKarma was to create a beautiful, immersive experience that would allow users to donate to multiple charities of their choice. We started with simple mobile app, and continued by creating a fully-functional web platform where users could raise funds for charities of their choice.

Creative Direction
Product Strategy
Product Design

A Human Touch

DailyKarma is committed to enriching society with the spirit of giving & gratitude through the innovative use of technology. We utilized rich colors, soft typography, and circular shapes to build a brand that felt humanistic and modern.

Giving Has Never Been Easier

Cause Funds are a way to raise money for multiple charities with a single donation. The design of the app and website needed to allow users to easily navigate and donate on the fly. Vibrant imagery and and ambient color treatments let the human quality of the brand shine through the experience.

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2014

Onyx was a full-service design & development studio.

Story

I co-founded Onyx in 2013 with two partners. We operated as a full-service branding, design, and development agency based in Los Angeles. At our peak, we employed eight additional full time designers, developers and project managers. Within our first year we were added to Google's preferred agency roster. We also worked with a handful of innovative startups all over the country. Onyx dissolved in 2017, as each partner continued to pursue their individual goals.

Leadership
New Business
Design Direction
Creative Direction

The Beginning

Completely self funded, we built our team from scratch. My day-to-day roles included everything from design leadership and project strategy to building and maintaining client relationships. In our first year we grew from 3 to 6 people. By our second year, we had secured an ongoing relationship with Google, and became a member of their preferred agency roster. At this point, we were a well-oiled machine, working with our clients from idea inception to prototype and launch.

Living in LA

During our lifespan as an agency we were also engaged in an ongoing relationship with Participant Media and their affiliated companies, TakePart and Pivot. This helped expand our reach into the entertainment sector, and there we helped bring design thinking into outside initiatives related to entertainment and Social Causes

Helping Startups Succeed

The other part of our business was geared towards helping early-stage startups. Due to my personal experience working with Startups and having an understanding of business objectives and market research, we could position startups to build rapidly, raise awareness and funding, and ultimately launch to their success. Money Stat here.

Blueprint

Eventually, we would create a new program to help early stage startups rapidly validate and prototype their ideas in a week long workshop, called Blueprint. This proved highly valuable to our clients.

Creating a Culture

The most engaging lessons learned from running a studio was the human component of managing a team, having a vision, and leading, This is by far the most memorable piece of the experience, and arguably the most valuable. After Onyx ended (You can see why here), I’m happy to say each member of our team carried forward to share the wisdom we all learned

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2018

Stardust lets you discover movies and TV shows.

Story

I was approached for creative direction and product design for a mobile app created by Vista, an enternational entertainment company. The goal was to create an exciting experience geared towards real reactions around movies and TV shows.

Creative Direction
Strategy
Product Design

Audience Participation That Doesn’t Suck.

Instead of the typical text-driven reviews found on blogs and other social media, what if there was a place that was driven by video reactions? What if users could record themselves expressing their real feelings, tagged with their rating of actual movies and TV episodes? Stardust is the only app that is centered around real-time TV and show reactions from people all over the world.

Discovery for Fans, Discovery for Businesses.

Discoverability is a key pillar of the Stardust eco system. It’s a place where users can discover the most talked-about media. Users can follow others who have similar tastes, and by tailoring their social group, can discover media they don’t know about, but would likely enjoy. Business and entertainment studios benefit too— because they can understand what their fans actually feel about their products, and have a place to see real reactions in real time.

We’re Always Improving After Launch.

As usual with any app, the work never stops after launch. Since Stardust’s launch, we have learned, iterated, and executed on new product features our community wants. We utilize exclusive groups on Facebook and other platforms to keep our finger close to the pulse. New features added post launch have included the ability to tag Favorites, commenting, and related reactions.

Creating a Brand That Stands Out.

An app like Stardust cannot exist without a brand that shouts through the noise. I worked directly with the founders to create an identity that embodied what the app was all about: emotion, engagement, and enjoyment. A visual identity system and style guide was created to ensure a solid foundation moving forward.

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