Audience Participation That Doesn’t Suck.
Instead of the typical text-driven reviews found on blogs and other social media, what if there was a place that was driven by video reactions? What if users could record themselves expressing their real feelings, tagged with their rating of actual movies and TV episodes? Stardust is the only app that is centered around real-time TV and show reactions from people all over the world.
Discovery for Fans, Discovery for Businesses.
Discoverability is a key pillar of the Stardust eco system. It’s a place where users can discover the most talked-about media. Users can follow others who have similar tastes, and by tailoring their social group, can discover media they don’t know about, but would likely enjoy. Business and entertainment studios benefit too— because they can understand what their fans actually feel about their products, and have a place to see real reactions in real time.
We’re Always Improving After Launch.
As usual with any app, the work never stops after launch. Since Stardust’s launch, we have learned, iterated, and executed on new product features our community wants. We utilize exclusive groups on Facebook and other platforms to keep our finger close to the pulse. New features added post launch have included the ability to tag Favorites, commenting, and related reactions.
Creating a Brand That Stands Out.
An app like Stardust cannot exist without a brand that shouts through the noise. I worked directly with the founders to create an identity that embodied what the app was all about: emotion, engagement, and enjoyment. A visual identity system and style guide was created to ensure a solid foundation moving forward.